THE BRAND

Paul and Shark was born in the early 1970s, when, during a trip to Maine, Paolo Dini, Gian Ludovico's eldest son, came across an old working sail used on clippers that bore the words Paul & Shark, Paolo and the shark. From that lucky encounter, a globally recognized brand was born, specializing in the sports fashion sector, with a particular focus on the yachting universe. In fact, the sea sweater par excellence, the C0P918, will be born from Paul & Shark. Over the years the brand has kept intact the key principles of its success - elegance, performance and adventure - continuing to experiment and innovate, until it launched a last line of garments, for him and for her, entirely made with organic cotton of very high quality.